Shuflr
With many similar products on the market, how do we innovate to increase retention against market leaders?
Our answer, was to add social "clans" + fast, fun social features.
Fresh, fun UI
We fully built all UI, from concept to completion.
Fast
We wanted to make all actions quick and fast to do, especially while waiting for your turn. We included tabs that could be pulled onto screen, while still watching play, to check stats / throw in an emoji to taunt.
More social
By adding a clans element we centralised a social experience in game for a sticky audience. If the company had secured further funding, this clans element could have quickly helped them compete against the market leader.
Many of the market leading poker games looked similar to each other. Realistic graphics and an over emphasis on shiny animations that could take a long time to complete. We positioned the app for speed as an alternative, with a more flat style of graphics the kept the app size low and performance higher.
