Last updated: 14 April 2019
At Nerd we strongly believe in data privacy and are personal advocates for the right to privacy.
We are not just saying that in a typical company way either, as we share your same privacy concerns
for our own personal lives too. After all, we all grew up with and use tech platforms
in our personal time as well, when we're not designing or building your next favourite game.
Privacy is important, and companies should always be responsible to protect their users and each other.
So because of this, Nerd does not collect or store any data that personally identifies an individual
(such as a name, email address or billing information), or other data which can be reasonably
linked to such information.
What Nerd does track and collect, is anonymised data,which our apps need to function,
Like Unique Device ID. (UDID) which displays a collection of numbers used to identify the device
(and therefore attribute performance behaviour), but it does not display the person. This information
does not tell us who you are, and it is the limit of what we see when we are working on our apps.
We collect anonymised data to know what is happening in our apps, to identify performance improvements,
to identify general user behaviour
and for solving technical problems. If we didn't do this, we would have no idea
how our apps are performing once they are released to a wide audience.
Because it's anonymised, we don't see any of your personal information.
We don't even want or need it to make our games. So we just choose not to collect it.
Where applicable, before commencing play, the user consents to its user data being recorded
The user's data is needed for actual technical usage and for our games to be improved.
If you send us an email, that email will remain in our inbox in order for us to keep a history
of your communications with us.
We do not send or use that email for anything else. It just sits there, in our inbox.
We do this so that we can remember who you are if you ever contact us again, so that we can be
of better assistance to you.
If you would like us to delete that email along with your email address, just email us asking
to do so and we will do it,
including the email you use to make the request.
Please note that when we do this, we will no longer have any history of communications with you,
so any queries you make afterwards will be new to us and it will be like starting over.
We'll try our best to remember issues by memory though!
Nerd uses third party services to serve advertisements within our apps.
Because Nerd games are free to play, we display in-game advertising by third parties to generate revenue.
That's how we can afford to make the games free.
We don't really like ads though, to be honest they don't look great on our games and we would prefer
that you paid for the game, so we offer an in-app purchase in all of our games to remove and turn off all ads.
We see ads as a fair exchange for allowing the app to be downloaded for free,
until you decide if you like the game enough to buy it and support our game studio by doing so.
We prefer that model as it allows you to try before you buy.
As we have to use ads to generate revenue for a free download,
and in order to make the advertisements at least tolerable and useful to you by displaying relevant advertising
(also known as interest based advertising) and in order to measure the performance
of those ads, we have implemented several SDK's within the game
which collect and transfer that non-sensitive device information. This information can include:
• The advertisement you have viewed and if you have engaged with it
• Device make and manufacturer
• Operating System
• Generic geographic location, such as the city you are located in
• Language settings
• IP Address
• Android Advertising identifier or Apple Identifier for Advertisers
We require our third party services to collect this data anonymously, in order to fit with
our own values on privacy of data,
and that they comply fully thanks to GDPR privacy law.
These third parties utilise the data collected to track and examine the advertisements served in our apps,
They use the data collected to contextualise and personalise the ads on their own advertising network.
Nerd also uses google analytics to improve our apps.
Google Analytics is a service provided by Google. Google utilises the data collected to track
and examine the use of our apps, to prepare reports on its activities, which also get shared
with other Google services. Again, we have set everything we use with google analytics
Nerd is not responsible for the actions of third party people or companies, the content of their sites,
the use of information you provide to them, or any products or services they may offer.
Any link to those sites does not constitute our sponsorship of, or affiliation with, those people or companies.
Facebook Audience Network
Chartboost Ad Network
Applovin Ad Network
Follow the steps outlined on
This Apple support page
Navigate to the Google settings App, select Ads
and then choose to reset your Android Ad ID or opt-out of personalized ads.
Unity Ads Network
Firebase Analytics and AdMob
(More information on Google)
Crashlytic, Fabric and answers
Thank you for reading and we hope you and your friends continue to enjoy our games.
We look forward to making many more and wish you a good day.
Further GDPR information below:
The data controller is Nerd, a mobile games company incorporated in United Kingdom
and registered at companies house under number 09152786.
Purposes of processing undertaken by nerd and legal basis for processing.
Data collected by nerd is used to:
• Provide our applications
• Guarantee use and improvement of our applications
• Develop new applications
• Understand your interests and propose targeted and relevant advertisements
through SDK advertising partners.
• Make statistics on your use of the games, including the number of games played, duration of use,
or advertisements seen, which allows nerd to improve your gaming experience by updating their apps
to improve performance and identify and increase which parts of the game resonate the most.
• Communicate with you, notably if you contact us by any means whatsoever
We collect the data listed herein above, in whole or in part, only once we have your express consent
for the purposes for which they are to be processed, through a pop-up in our applications.
At any time you can withdraw your consent from the “Settings” button in all of our applications.
Terms of data storage
Nerd stores anonymised data in their analytics and this data is stored solely for statistical use.
Categories of recipients of data collected
The recipients of the Data are the teams of Nerd that need to have access as well as the partners
service providers for the aforementioned purposes. We stringently request that our partners always act
in compliance with Data protection legislation applicable and grant special attention to confidentiality
of this Data. By application of the applicable regulation, any sub-contractor who may process this personal
data for nerd undertakes as follows:
• to solely process data for the purpose(s) which is/are sub-contracted,
• to process data in pursuance with nerd instructions,
• guarantee the security and confidentiality of Data. Nerd may also disclose/transfer your personal data to
third parties in the following particular circumstances:
• by virtue of legislation, as part of legal proceedings, a dispute and/or request issued by the public authorities
in your country of residence or otherwise;
• if disclosure is necessary for national security, application of legislation or any other matter of public interest;
• in the event of restructuring, transfer, merger or sale to the third party concerned. Data transfer
In such instance as your Data is transferred outside of the European Union, we ensure that:
• the personal data is transferred to countries recognised as offering an equivalent level of protection.
• Personal data is transferred via certified entities under the Privacy Shield.
• For personal data transferred outside of countries recognised by the National Data Protection Authority (CNIL)
as having a sufficient level of protection, any of the mechanisms offering appropriate guarantees is used,
for which provision is made by applicable regulations, and in particular the adoption of template contractual clauses.
Personal data concerning children
Nerd does not knowingly collect, store any personal data concerning children under 16 years old.
Your rights concerning data collected
You have all of the following rights concerning the data that nerd collects:
• Right to confirmation of the existence of a data processing You are entitled to obtain from the
controller confirmation as to whether or not data related to you are being processed.
Right to access your Data
• You are entitled to receive confirmation that your personal data is or is not
processed and, when processed, you are entitled to access said data.
This right also includes that of receiving a copy of data processed.
• Right to request rectification of your Data if incorrect. You are entitled to request that your data be
amended, updated or completed when inaccurate, incorrect, incomplete or obsolete.
Right to request deletion of your Data
You are entitled to request deletion of your data solely on those grounds for which provision is made by
applicable regulation and in particular when:
• Data is no longer necessary in light of the purposes for which it is collected or processed in any other manner;
• you withdraw consent over which processing is based, and there is no legal basis for processing;
• you object to processing and there is no overriding legitimate ground for processing;
• you consider that your data has been processed illicitly;
• your data should be deleted to respect a legal obligation.
• Right to limit processing
You are entitled to request that the data controller limit the use of your data solely on
those grounds for which provision is made by applicable regulation and in particular when:
• you object to the accuracy of your Data;
• you consider that processing is illicit and you object to deletion of your data;
• data is still required for exercising or defending your rights in court even though
nerd no longer requires this data.
• The right to object to processing by withdrawing your consent (with it being reiterated
that this withdrawal may not harm the legality of processing based on the consent
granted prior to its withdrawal),
• The right to benefit from data mobility
You are entitled to reclaim your data provided to nerd, in a structured format, commonly
used and machine-readable, and the right to transfer this data to another data controller,
for instance so as to change service provider.
• Post-mortem guidelines
You have the right to provide specific or general guidelines for the retention, erasure
and disclosure of your personal data to designated third parties after your death.
• Right to make a complaint to the National Data Protection Authority (CNIL)
If you consider that nerd has defaulted in respect of its obligations in light of your
personal data, at any time you may issue a complaint or make a claim to the competent authorities.
Terms for exercising rights
You may exercise the aforementioned rights by sending an email to the following address: firstname.lastname@example.org
Due to the obligation of security and confidentiality in Data processing incumbent
upon nerd, you are hereby informed that your request will be processed subject that you
provide proof of your identity, notably by producing a scanned copy of a valid identity
document or a signed photocopy of a valid identity document.
nerd will determine whether this is admissible or not within one month following
receipt of the claim. In such instance as it is deemed admissible, nerd will provide
all information requested or implement the rights claimed within the aforementioned deadline.
If, given the complexity of the claim or the number of requests received,
the aforementioned deadline cannot be respected, nerd will notify you prior to expiry
of this deadline, of this deadline being pushed back by a maximum of two months following
nerd hereby notifies you that it will be entitled, where applicable, to object to any
requests which are clearly abusive (in their number, repetitive nature, or systematic).
Personal data security
We take all necessary security measures so as to prevent as far as practically possible
any alteration or loss of your data or any unauthorised access thereunto.
In such instance as we should be aware of any illegal access to personal data concerning
you and corresponding to processing for which we are responsible,
we undertake to notify you of the incident as soon as possible if this
fulfils a legal requirement.
Updating the present policy
The present policy may be updated at any time. We hereby invite you to consult this page regularly.
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